COVID-19 Animated PSA Series
Illustration, Animation, & Sound Design: Ashlee Walker
Art Direction: Ashlee Walker & Peter Gibb
As a participant in AIGA DC's SHINE program, I was tasked with creating a design project around the theme of civic engagement. I was partnered with art director Peter Gibb, who provided regular feedback throughout the process.
THE PROJECT
I created a series of short-form animated PSAs focused on COVID-19 prevention and awareness messaging and disseminated the final pieces via Instagram to ensure the messages were reaching an audience beyond my SHINE cohort. Additionally, the viewing experience is improved on Instagram as the majority of the pieces are designed to be viewed on a loop, which Instagram does automatically.
I created a series of short-form animated PSAs focused on COVID-19 prevention and awareness messaging and disseminated the final pieces via Instagram to ensure the messages were reaching an audience beyond my SHINE cohort. Additionally, the viewing experience is improved on Instagram as the majority of the pieces are designed to be viewed on a loop, which Instagram does automatically.
THE PROCESS: Research > Sketch/Storyboards > Illustration > Animation > Feedback
I researched recommendations by our public health experts to determine the appropriate messaging for the pieces, as well as social media strategy such as the best days to post and relevant hashtags.
I researched recommendations by our public health experts to determine the appropriate messaging for the pieces, as well as social media strategy such as the best days to post and relevant hashtags.
I brainstormed ideas, sketched visual concepts, and storyboarded sequences. Illustrations were done in Adobe Illustrator and animation was done in After Effects. Initial drafts were presented for feedback and revisions were completed, as needed. At times the process was not linear, and feedback at the storyboard or illustration stage prompted further ideas or altered ideas completely.
THE PRODUCTS:
