Political Direct Mail Design
Client: Micah Watson, Cheverly Councilman
Particularly in today's political environment, candidates need a sound election strategy and the right tools to market their political campaigns. ​​​​​​​Direct mail is a big part of that strategy. Even if a voter spends only 10 seconds (or less!) glancing at it, they have raised their awareness of the candidate's name and key messages — that is, if the piece is effectively designed. In tackling these kinds of challenges, I always look to ensure candidates' names are prominently displayed, quickly followed by their most critical messaging.

I took this approach in handling Cheverly, Maryland Councilman Micah Watson's print collateral (direct mail and flyer design). These designs, in conjunction with a solid campaign resulted in his succesfull re-election to Cheverly Town Council.